These days, almost everyone has an i-Phone, smartphone, i-Pad or tablet – and the screen needs cleaning regularly! Polygonum was asked to come up with an inexpensive but useful personalised promotional item that could be used both as an exhibition giveaway and a mailing piece. A smartphone and tablet screen cleaning cloth was the ideal solution – especially as it has a large branding area and it also tied in with the customer’s use of technology philosophy.